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WILSON MOTORS
When Rick Wilson came to CCg for help in 1997, the Toyota/Mercedes-Benz dealership suffered from brand identity issues as the result of the use of several company names, and corresponding logos.
Wilson Motors, Wilson Toyota, and Wilson Mercedes in addition to Wilson Mazda were used simultaneously.
As the first order of business, CCg recommended using “Wilson Motors” as the dealership name, allowing the dealership to maintain its own brand identity regardless of the vehicle manufacturer type. A typeface logo and subsequent corporate identity package was developed in keeping with Wilson’s reputation for high end vehicles and professional service.
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